榮獲《Healthcare Asia Awards 2026》年度最佳行銷獎
2026/3/26
中國醫藥大學附設醫院國際醫療中心2026年以「打造非首都醫院成為亞太國際醫療樞紐的可複製五步驟架構」專案,榮獲「年度最佳行銷獎(MarketingInitiativeoftheYear)」殊榮,奠定本院在國際品牌行銷領域獲得專業機構全面認可的新里程碑。大會評審團指出:「醫院透過五步驟架構,成功強化機構信任並拓展國際醫療合作,將營運成果轉化為長期且具永續性的跨境合作模式,展現高度可複製與跨領域應用價值,值得嘉許。
InternationalCenterofChinaMedicalUniversityHospitalwashonoredwiththeMarketingInitiativeoftheYearawardin2026foritsproject,“AReplicableFive-StepFrameworkforTransformingaNon-CapitalCityHospitalintoanAsia-PacificInternationalHealthcareHub.”Thisachievementmarksasignificantmilestone,demonstratingthatthehospital'sinternationalbrandingandmarketingeffortshavegainedcomprehensiverecognitionfromaprofessionalinternationalinstitution.
Thejudgingpanelcommented:
“Throughitsfive-stepframework,thehospitalhassuccessfullystrengthenedinstitutionaltrustandexpandedinternationalhealthcarecollaborations.Bytransformingoperationalachievementsintoalong-termandsustainablecross-borderpartnershipmodel,theinitiativedemonstratesahighdegreeofreplicabilityandcross-sectorapplicability,makingitahighlycommendableaccomplishment.